About Us

Since 1994, Integral Public Relations, Inc. (IPR) has been at the forefront of crafting value-driven public relations and digital marketing campaigns in the Philippines. Founded by industry veteran and Managing Partner Jose "Joey" Brillantes, our agency has built a legacy of success across diverse sectors.

Our principal brings a wealth of experience from his distinguished career with the San Miguel Corporation Corporate Affairs Office and global PR powerhouses Ogilvy PR and FleishmanHillard. Under his leadership, IPR has consistently delivered impactful results for clients across various industries, including food and beverage, cosmetics and personal care, aviation, energy, information technology, and consumer electronics. Beyond the corporate sphere, Brillantes's expertise extends to the nuanced world of political and public affairs, where he has successfully guided numerous campaigns.

Partner and Director for Reputation Management Claro P. Fernandez, an alumnus of HSBC, Philippine National Bank (PNB), Bangko Sentral ng Pilipinas (BSP), and Government Service and Insurance System (GSIS), brings to the table four decades of experience in journalism, corporate communications, investor relations, reputation management, stakeholder management and crisis communication.

At IPR, we understand that in today's fast-paced world, reputation is everything. That's why we take pride in our rapid response capabilities in crisis public relations, ensuring our clients are always prepared and protected.

With decades of experience and a deep understanding of the Philippine market, IPR is more than just an agency; we are your strategic partner in navigating the complexities of public perception and digital engagement.