Kalaro

When Kalaro Holdings Pte. Ltd., a Singapore-based software company, sought to globally launch their groundbreaking esports super-app, Kalaro, they chose IPR to ensure maximum impact. The challenge? A surge in COVID-19 cases from May to July 2024 in the Philippines meant an in-person event was out of the question.

IPR skillfully pivoted to a virtual media conference, meticulously managing every detail to ensure a seamless and highly effective launch on July 25, 2024, at 12:01 a.m. in Manila.

Kalaro Founder and CEO Jun D. Lasco highlighted the app's revolutionary potential during the briefing, stating, "The Kalaro super app was created not only as a platform for gaming mastery but as an esports monetization engine, designed for earning. This will be a game-changer in the esports industry." He emphasized Kalaro's unique features, including an in-app social media module, e-wallet, in-app currency, brand storefront, and tournament management module, all designed for continuous gamer engagement.

Lasco further explained the app's solution to a critical industry problem: "Monetization is a major industry problem these days. Unlike a few years ago, YouTube and Facebook monetization is now very difficult, mainly due to the 'ranking algorithm.'" Kalaro's innovative approach, fostering continuous engagement through live and recorded tournaments, watch parties, and in-platform broadcasting of podcasts and training videos, directly addresses this challenge.

The results speak for themselves. The virtual media conference orchestrated by IPR generated widespread coverage across all of the Philippines' leading English-language news outlets, in addition to securing valuable exposure in a prominent Singapore-based business news outlet. This successful global launch is a testament to IPR's agility, strategic planning, and ability to deliver exceptional results, even in challenging circumstances.