Sooper Beaute

In 2013, driven by an entrepreneurial spirit and a keen observation of the burgeoning online beauty market, Jessica "Aica" Palma embarked on a remarkable journey. Eschewing the corporate routine of hotel sales, she recognized the potential of direct-to-consumer beauty sales on platforms like Facebook and Instagram. With an initial seed capital of just P18,000 (approximately USD321), she sourced soaps and lotions from local sellers in Laguna, personally handled the product photography and packaging design, and launched her brand, Sooper Beaute, on Instagram with the compelling tagline "Beauty is Limitless." Within two months, her innate business acumen was evident as Sooper Beaute achieved a remarkable 100% profit.

By 2022, Sooper Beaute had evolved significantly. Recognizing the need to elevate its presence, the brand partnered with IPR for a strategic re-launch. This comprehensive initiative included reintroducing their esteemed endorser, renowned film and television actress Sofia Andres, through a dynamic mixed-media event. Attended by prominent news media and influential bloggers/vloggers, the event successfully generated substantial publicity, propelling Sooper Beaute, once a burgeoning startup, into the spotlight. This project stands as a testament to the power of strategic PR in transforming a promising venture into a widely recognized success.